​PRIVACY POLICY
Last Updated: 1/1/2026

1. INTRODUCTION

This Privacy Policy describes how The Piano Keys (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, create an account, or purchase and use our products and services, including on‑demand piano courses, memberships, e‑books, and downloadable sheet music (collectively, the “Services”).

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By using our website or Services, you agree to the collection and use of information in accordance with this Privacy Policy and our Terms and Conditions. If you do not agree, you should not use our website or Services.

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2. SCOPE AND CONTROLLER

This Privacy Policy applies to personal information collected through our website and any related online Services we operate.

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For purposes of applicable data protection laws, The Piano Keys, based in Texas, United States of America, is the “data controller” of your personal information, except where we act as a processor on behalf of another controller.

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3. INFORMATION WE COLLECT

3.1 Information You Provide Directly

We may collect the following information that you provide to us:​

• Contact information: name and email address.

• Account information: profile details and preferences (if you choose to provide them).

• Payment information: limited payment‑related details necessary to confirm that a transaction has been completed (for example, transaction date, amount, and a truncated card identifier), which are provided to us by our third‑party payment processors. We do not collect or store your full payment card number, and we never see your complete credit or debit card details.​

• Communications: emails, messages, support requests, feedback, and other communications you send us.

• Course and membership information: your enrollments, progress data, completion status, and other usage information related to the Services.

3.2 Information Collected Automatically

When you use our website or Services, we may automatically collect certain information about your device and usage, such as:​

• Device and technical information: IP address, browser type, operating system, device identifiers, language settings, and referring URLs.

• Usage data: pages viewed, links clicked, access times, duration of visits, and other activity information.

• Approximate location data: generalized location based on IP address (for example, city/region/country).

This information may be collected via cookies, pixels, web beacons, and similar tracking technologies (“cookies”).

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3.3 Information from Third Parties

We may receive information about you from third‑party service providers, such as payment processors, learning platforms, email service providers, analytics providers, advertising networks, and social media platforms, to the extent permitted by their policies and applicable law.

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4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:​

• Operate and secure our website (essential/strictly necessary cookies).

• Remember your preferences and provide enhanced functionality (functional cookies).

• Understand how visitors use our website and improve performance (analytics cookies).

• Deliver and measure advertising and marketing (advertising/targeting cookies), where applicable.

Depending on your jurisdiction, you may be presented with a cookie banner where you can accept or manage certain categories of cookies. You can also adjust your browser settings to block or delete cookies, but some parts of the website may not function properly if you do so.

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5. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:​

• To provide and operate the Services, including processing orders, delivering digital content, and managing memberships and subscriptions.

• To create and manage your account, authenticate you, and provide customer support.

• To process payments and prevent fraud, while relying on third‑party processors who handle your full payment card details.

• To communicate with you about your account, purchases, updates to the Services, and important changes to policies and terms.

• To send you marketing communications (where permitted by law), such as newsletters, promotions, and new product announcements; you may opt out at any time.

• To analyze usage and improve our website, content, products, and user experience.

• To comply with legal obligations, enforce our Terms and Conditions, and protect our rights and the rights of others.
  
  

6. LEGAL BASES FOR PROCESSING (EU/EEA/UK USERS)

If you are in the European Union, European Economic Area, or the United Kingdom, we process your personal information under one or more of the following legal bases:​

• Contract: To provide the Services you request and fulfill our contractual obligations to you.

• Consent: Where you have given consent for specific processing (for example, certain marketing or non‑essential cookies).

• Legitimate interests: To operate and improve our business, communicate with you, and prevent fraud, provided that such interests are not overridden by your rights and interests.

• Legal obligation: To comply with applicable laws, regulations, and legal processes.

7. HOW WE SHARE YOUR INFORMATION

We may share your personal information with:​

• Service providers and vendors who perform services on our behalf (for example, payment processing, hosting, email delivery, analytics, customer support, learning platforms), subject to appropriate confidentiality and data protection obligations.

• Professional advisors, such as lawyers, accountants, and auditors, as necessary for legitimate business purposes.

• Authorities or third parties when required by law, legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.

• In connection with a business transaction, such as a merger, acquisition, reorganization, or sale of assets, where your information may be transferred to a successor entity subject to this Privacy Policy or a successor policy that is at least as protective.

We do not sell your personal information for monetary consideration.

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8. PAYMENTS

We use third‑party payment processors to handle payments for our products and Services. The processing of payments will be subject to the privacy policies and terms of these payment processors.

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We do not store or have access to your full credit or debit card details; such information is provided directly to the payment processors, who are responsible for its handling and security in accordance with applicable standards (such as PCI‑DSS) and applicable law.

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9. INTERNATIONAL DATA TRANSFERS

The Piano Keys is based in Texas, United States, and your information may be processed and stored in the United States or other countries that may have different data protection laws than your country of residence.

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Where required by law, we implement appropriate safeguards (such as standard contractual clauses or equivalent mechanisms) to protect personal information transferred from the EU/EEA/UK and other regions to the United States or other third countries.

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10. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for tax, accounting, or legal obligations).

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When personal information is no longer needed for the purposes for which it was collected, we will delete, anonymize, or securely store it and isolate it from further processing until deletion is possible.

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11. YOUR RIGHTS AND CHOICES

11.1 General Rights

Depending on your location and applicable law, you may have some or all of the following rights:​

• Access: Request confirmation of whether we process your personal information and receive a copy.

• Correction: Request that we correct or update inaccurate or incomplete information.

• Deletion: Request that we delete your personal information in certain circumstances.

• Restriction: Request that we restrict the processing of your information in certain circumstances.

• Objection: Object to certain processing, including direct marketing.

• Portability: Request a structured, commonly used, and machine‑readable copy of certain personal information and have it transferred to another controller, where technically feasible.

You can exercise these rights by contacting us using the contact details provided below. We may need to verify your identity before responding to your request, and we may decline requests where an exception applies under applicable law.

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11.2 Marketing Communications

You can opt out of marketing emails at any time by clicking the “unsubscribe” link in the email or by contacting us directly. Even if you opt out of marketing, we may still send you non‑promotional communications related to your account, purchases, or ongoing business relationship with us.

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11.3 Cookies and Tracking

You can manage cookies as described in Section 4 and in any cookie banner or separate cookie policy we provide.

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12. CHILDREN’S PRIVACY

Our website and Services are not directed to children under the age of 13 (or the minimum age of digital consent in your jurisdiction), and we do not knowingly collect personal information from children.

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If we become aware that we have collected personal information from a child without appropriate parental consent, we will take steps to delete that information as required by law. If you believe a child has provided us with personal information, please contact us.​

13. SECURITY

We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

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However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials (if any) and for activities that occur under your account.

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14. THIRD‑PARTY WEBSITES AND SERVICES

Our website may contain links to third‑party websites, services, or content that we do not operate or control.

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This Privacy Policy does not apply to those third‑party sites or services, and we are not responsible for their content, privacy practices, or policies. You should review the privacy policies of any third‑party sites or services you use.​

15. REGION‑SPECIFIC DISCLOSURES

15.1 EU/EEA/UK

If you are in the EU/EEA/UK, you have the rights described in Section 11 and may also have the right to lodge a complaint with your local data protection authority if you believe our processing violates applicable law.

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15.2 United States (e.g., California and Other States)

If you are a resident of certain U.S. states with specific privacy laws (such as California), you may have additional rights and disclosures available to you under state law, including rights to know, access, delete, correct, and opt out of certain data uses.

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Where required, we will make any state‑specific notices and rights available in a supplemental section or separate notice on our website.

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16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page and, where required by law, notify you of material changes (for example, by email or a prominent notice on our website).

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Your continued use of the website or Services after the revised Privacy Policy has been posted constitutes your acceptance of the updated policy. If you do not agree with the changes, you should stop using the website and Services.

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17. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us using the contact details provided on our website, or at:​

Marina@The Piano Keys